The Ellesse brandbook’s purpose was to clearly redefine the brands graphic and visual codes and refresh colour palettes for each of it’s lines: ‘Heritage’, ‘Sport’ and also it’s newly conceived luxe line ‘LS’.

The Ellesse logo was modernized and a fresher supporting typeface introduced alongside the original and recognisable ‘Bodoni Poster’ font. A series of new signature print patterns were designed and included in Ellesse’s design collections from AW19.

The brandbook would inform both Ellesse’s in-house designers at Pentland for future collections and also external partners when designing retail outlets, trade stands and other marketing collateral.