A 360 campaign for Target’s newest design partnership, Christian Robinson for Target, a limited-edition collection of more than 70 adorable items including home goods, apparel and books for kids and baby. It’s the full-of-wonder creation of artist, illustrator and children’s book author Christian Robinson.

The campaign combines live action film and photography with Christian’s Illustration and animation to create a world capturing children’s imaginations and intended to spark their curiosity.