Inspired by classic geometric tile design the Spring Designers Collection Packaging has a ‘resort’ sensibility. Three different geometric shapes represent each of the collaborations female founded brands. Each tactile die-cut swing tag was printed with a distinct color ombre combination.

The three color palettes and shapes are incorporated throughout the packaging, marketing and in-store designs, creating a strong visual language throughout. The designers portraiture was shot on sets using their color ombre and the visual codes informed the final campaign imagery’s art direction.

Illustrations were also commissioned for an easily comprehensible swimsuit ‘cut’ guide and ‘ways to wear’ for items with styling options.